SKULLPANDA聯名三麗鷗:要價59.99美元的掛飾,如何成為2025年的時尚密碼?
POP MART旗下IP「SKULLPANDA」與三麗鷗攜手合作,將於12月29日推出兩款毛絨吊飾。這款定價59.99美元的配件,為何能精準捕捉2025年「情緒支持配飾」的時尚風潮?
當配飾不再只是點綴,而是情緒的出口,會是什麼模樣?在2025年,我們學會在微小事物中尋找快樂,包包掛飾風潮捲土重來,「情緒支持配飾」成為了新的時尚宣言。瞄準這股趨勢,POP MART最新的「SKULLPANDA x 三麗鷗」聯名系列,將於12月29日正式登場。
甜美與叛逆的雙重魅力
本次聯名系列推出兩款毛絨吊飾:「SKULLPANDA x 美樂蒂」與「SKULLPANDA x 酷洛米」,可隨意掛在包包、鑰匙或皮帶環上,為日常穿搭注入鮮明個性。每款定價為59.99美元,精準地落在「犒賞自己」的甜蜜點。
酷洛米吊飾專為「甜美但帶點瘋狂」的族群設計,黑與粉的配色、 mischievous 的能量,加上SKULLPANDA酷帥的表情,完美捕捉了今年流行的「反差萌」:柔軟的質地,銳利的態度。與此同時,美樂蒂則將溫柔感發揮到極致,粉嫩色調、精緻刺繡和恬靜的表情,使其宛如一個可隨身攜帶的療癒小物。
現象級IP:SKULLPANDA
這一切的核心SKULLPANDA,是POP MART全球表現第二好的IP,並在美國市場異軍突起。其「怪誕又柔軟」的美學風格與深刻的情感內核,讓它成為收藏家的新寵,他們追求的不只是可愛,更是背後的故事與一絲超凡脫俗的氣息。
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