Cha Eunwoo Tax Evasion Investigation 2026: Brands Scrub Content Amid $13.7M Allegations
Cha Eunwoo faces $13.7M tax evasion allegations. Brands like Abib are scrubbing content. Read PRISM's analysis on the biggest celebrity tax case in Korea.
The 'Face Genius' is facing his most significant career hurdle yet. ASTRO's Cha Eunwoo is reportedly being hit with a massive ₩20.0 billion KRW (approx. $13.7 million USD) tax assessment, prompting major brands to distance themselves from the global star.
The Fallout: Abib and the Advertising Industry Response
On January 22, 2026, Korean media outlet OSEN reported that skincare brand Abib has begun removing content featuring Cha Eunwoo. His promotional videos on YouTube and Instagram have been set to private, and posts on X (formerly Twitter) have been deleted. While his profile remains on the brand's official website for now, the sudden digital wipe-down suggests a cooling relationship between the brand and its high-profile ambassador.
Inside the Investigation: The 'Paper Company' Allegation
The Seoul Regional Tax Office's Investigation Bureau 4 concluded that Cha Eunwoo utilized a one-person agency established by his mother to reduce his tax burden. Authorities claim this entity functioned as a paper company, allowing the star to apply a corporate tax rate that is 20 percentage points lower than the standard 45% income tax rate. This case is being cited as the largest tax assessment ever imposed on a celebrity in South Korea.
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