The Simpsons Retires Iconic Duffman After 30-Year Run
The Simpsons officially retires Duffman after 30 years. Discover why the iconic beer mascot is leaving the show and what it means for the series' future satire.
A 30-year legacy just hit its final note. According to Entertainment Weekly, the fan-favorite mascot Duffman is officially hanging up his cape in the latest season of The Simpsons.
Why The Simpsons Retired the Iconic Beer Mascot
In the episode titled 'Seperance,' which aired on January 6, 2026, Barry Duffman revealed that the Duff Corporation has retired his character forever. The episode parodies corporate culture, with Duffman explaining that traditional advertising forms like corporate spokesmen and TV spots are now considered passé by the modern industry.
A Legacy Built Since 1997
First introduced in 1997 during season 9, Duffman—voiced by the legendary Hank Azaria—became a cultural staple with his signature catchphrase "Oh yeah!" and his beer-can belt. Unlike other characters who have been killed off this season, such as Alice Glick, Duffman’s departure serves as a meta-commentary on the death of traditional marketing.
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