Show Me The Money 12 Producers 2026: Pushing the Boundaries of Global Hip Hop
Catch up on the Show Me The Money 12 producers 2026 press conference. Discover how Zico, Jay Park, and others are shaping the future of global K-Hip Hop.
The iconic hip-hop survival show is back for its 12th season. On January 15, 2026, a star-studded press conference for Show Me The Money 12 brought together the industry's heaviest hitters to discuss the evolution of the genre and the show's new international direction.
Show Me The Money 12 Producers Discuss Hip Hop's Future
The lineup of producers is nothing short of legendary. Figures like Zico, Crush, Jay Park, Lil Moshpit, Loco, GRAY, Hukky Shibaseki, and J-Tong shared the stage with Chief Producer Choi Hyo Jin. Their presence signals a strategic pivot toward a more global and refined sound for the series.
One of the hot topics was the surge in international contestants. Producers noted that the participation of non-Korean artists reflects K-Hip Hop's global dominance. They also addressed the public’s changing perception, emphasizing that the focus has shifted from mere entertainment to true musical artistry.
Production Milestones
- Integration of global audition tracks to attract international talent.
- Enhanced focus on collaborative music production over competitive editing.
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