聖誕祝福變公關災難？SHINee新內容引爆粉絲怒火，SM娛樂再陷爭議
SHINee成員Key的爭議甫平，SM娛樂發布的聖誕內容卻再度引發粉絲強烈不滿。本文深入剖析事件始末，探討經紀公司在偶像危機處理上的兩難困境。
一則本應溫馨的聖誕祝福，卻意外點燃了粉絲的熊熊怒火。SM娛樂於2025年12月24日平安夜發布的SHINee節慶內容，正引發巨大的反彈聲浪。而這距離成員Key為先前的「打針阿姨」爭議公開道歉，僅僅過去了一週。
道歉墨未乾，火上加油的聖誕賀圖
根據SM娛樂官方發布的內容，公司為旗下各團體製作了節日賀圖，其中SHINee的部分包含了一棵裝飾著成員手繪圖案與訊息的聖誕樹。然而，這份看似充滿節日氣氛的禮物，在粉絲眼中卻顯得格外刺眼，發布後迅速在社群網路上引發了激烈的批評。
粉絲的不滿，普遍認為與其發布時機不當有關。就在一週前，成員Key才剛為過去的失言風波正式道歉。許多粉絲認為，在理應是反省的敏感時期，公司卻若無其事地推出歡樂的商業內容，此舉被視為對事件與粉絲情感的漠視，批評其應對方式「麻木不仁」。
粉絲怒火延燒，經紀公司的信任危機
網路上，「公司真的理解道歉的意義嗎？」、「此舉完全無視了粉絲的心情」等言論此起彼落。儘管該內容很可能是早已規劃好的行程，卻凸顯了經紀公司與粉絲之間存在巨大的情感鴻溝。這次事件，無疑對SM娛樂的危機處理與溝通策略，敲響了警鐘。
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SHINee's Minho and BIGBANG's Daesung reveal the two faces of the Idol Star Athletics Championships, exposing a deeper industry paradox.
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SHINee Key's tribute to Jonghyun sparked backlash, revealing a dangerous new era of parasocial policing and the weaponization of celebrity grief.