Shin Min Ah’s ₩42 Million Wedding Dress Reportedly Cost More Than an Entire Korean Wedding

As wedding expenses in South Korea continue to climb, one detail from actress Shin Min Ah's recent wedding to Kim Woo Bin has put a stark spotlight on the issue: her dress. According to the Seoul Economic Daily, the gown's reported price tag of ₩42.0 million KRW is more than double the national average for an entire wedding ceremony, sparking a nationwide conversation about nuptial costs.

The ₩20 Million Benchmark for a Korean Wedding

To understand the context, recent data from the Korea Consumer Agency reveals that the average cost for wedding services across the country is just over ₩20.0 million KRW (about $13,500 USD). This figure typically covers the venue, along with bundled 'SDEUME' packages (studio, dress, and makeup). While this average has seen a slight dip, costs remain a significant financial hurdle for many couples, often varying and increasing based on location and timing.

A Gown Worth Two Weddings

Against this backdrop, the price of Shin Min Ah’s main ceremony dress has become a major talking point. Leaked photos from the private event revealed the gown to be a piece from Elie Saab’s upcoming Spring 2026 bridal collection. Its value is reportedly around ₩42.0 million KRW (about $28,400 USD). The choice of Elie Saab, a designer renowned for dressing international celebrities and elite circles, isn't surprising for an A-list star, but the price point has made it a symbol in the ongoing debate. While a celebrity wedding operates on a different scale, the dress has become a reference point for just how high wedding costs can climb.