Ha Seok Jin and Hani Unite for Weekend Romance Drama

When a 37-year-old veteran meets a former K-pop idol, magic might just happen. Ha Seok Jin is reportedly set to lead KBS2's upcoming weekend drama "Love Is Coming" alongside EXID's Hani, marking an intriguing collaboration that bridges different entertainment worlds.

According to MyDaily, Ha Seok Jin has been cast as the male lead in this new project. While his agency maintains they are "reviewing the casting offer," industry insiders suggest the deal is practically sealed. What makes this pairing particularly compelling isn't just the actors—it's the creative mind behind it.

The Return of Proven Storytelling

The drama gains significant weight from its writer: the same creative force behind "Uncontrollably Fond," the 2016 melodrama that had viewers reaching for tissues weekly. After a decade, this writer returns to craft another emotional journey, this time for weekend audiences who typically expect family-oriented content.

Ha Seok Jin brings a track record of sophisticated romantic leads from dramas like "Romance Is a Bonus Book" and "Melt Me." His mature, understated charm has consistently resonated with viewers seeking authentic romantic storytelling. Meanwhile, Hani has been steadily building her acting credentials since her EXID days, with notable performances in "River Where the Moon Rises" and "Doom at Your Service."

Weekend Television's Bold Experiment

KBS2's weekend slot has traditionally been the domain of multi-generational family dramas. However, declining ratings have pushed networks to reconsider their programming strategies. "Love Is Coming" represents a calculated risk—bringing younger, romance-focused content to a time slot typically reserved for broader family appeal.

This shift reflects broader changes in viewing habits. With streaming platforms capturing younger audiences during weekdays, traditional broadcasters are experimenting with content that might bridge generational gaps. Can a sophisticated romance drama work in a time slot where grandparents and grandchildren watch together?

Industry Evolution in Focus

This casting choice illuminates several trends reshaping K-drama production. The continued successful transition of K-pop idols into serious acting roles demonstrates the industry's recognition that musical training often translates into strong performance skills. Hani's journey from girl group member to dramatic actress mirrors similar successful transitions across the industry.

The involvement of the "Uncontrollably Fond" writer also signals a "safe bet" strategy. In an increasingly competitive landscape where Netflix and other platforms dominate younger demographics, terrestrial networks are leaning on proven creative talents to guarantee audience engagement.