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RAM Prices Soar 400% as AI Memory Shortage 2026 Hits Hardware Markets

2 min readSource

Analyze the AI memory shortage 2026 impact as RAM prices skyrocket by 400%. Discover why Asus is discontinuing GPUs and what it means for the future of PC building.

Your next PC build just got significantly more expensive. Big Tech's insatiable hunger for AI infrastructure has triggered a massive memory shortage that's defining the 2026 tech landscape. Direct-to-consumer RAM kits are at the epicenter, with prices spiking by as much as 400% since the end of last year.

How the AI Memory Shortage 2026 Claims Its First GPU Victims

The crunch isn't just limited to system memory; it's bleeding into the GPU market. This week, Asus inadvertently signaled the severity of the crisis by announcing the discontinuation of its GeForce RTX 5070 Ti. Industry analysts suggest this move is a direct result of the tightening supply of memory modules required for high-end graphics cards.

From Standalone RAM to SSDs: The Price Ripple Effect

While SSD prices have seen more modest increases, the overall trend is clear. Long-term supply contracts held by major OEMs have shielded smartphones and laptops from immediate price hikes so far. However, as these agreements expire throughout 2026, the cost of nearly every memory-reliant device is expected to climb. The scarcity of NAND chips is further complicating the storage market, leaving enthusiasts with fewer affordable options.

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