$28 for History: LA28 Olympics Ticket Registration Opens with Affordable Promise
LA28 organizers announce 1 million tickets priced at $28 to ensure an inclusive 2028 Olympics. Registration for the ticket lottery begins January 14, 2026.
You don't need a fortune to witness Olympic glory in Los Angeles. Organizers for the LA28 Games promised an "affordable and inclusive" experience on Tuesday, announcing that over 1 million tickets will be priced at just $28. The move comes as a direct response to growing global frustration over soaring costs for major sporting events.
LA28 Olympics Ticket Registration: Dates and Pricing Structure
LA28 Chairman Casey Wasserman unveiled the ticketing strategy in the shadow of the historic Memorial Coliseum. Starting Wednesday, January 14, 2026 at 7 a.m. local time, fans worldwide can register for a lottery-style draw to secure a chance to buy tickets.
The scale of affordability is significant: out of the approximately 14 million tickets available, one-third will cost $100 or less. This structured approach aims to prevent the games from becoming an exclusive playground for the wealthy. "These games belong to everyone," Wasserman stated, emphasizing accessibility as a core pillar of the 2028 vision.
Avoiding the FIFA Pitfall: A Fan-First Strategy
The announcement isn't happening in a vacuum. It follows weeks of intense criticism aimed at FIFA for its pricing strategy for the upcoming World Cup in the United States, Canada, and Mexico. While FIFA was condemned for "astronomical" prices, eventually settling on a limited run of $60 tickets, LA28 is positioning itself as a more fan-friendly alternative.
Olympic legend Janet Evans noted that accessible pricing is what inspires the next generation of athletes. Organizers have already seen a massive wave of support, with over 150,000 volunteers signing up to be part of what they call a "ticket to history."
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