農心攻佔紐約門戶！JFK機場設K-拉麵吧，全球版圖再下一城
韓國食品龍頭農心（Nongshim）宣布在紐約JFK國際機場開設第四家海外拉麵體驗空間，藉由全球交通樞紐推廣K-Food文化，加速其全球化佈局。
直擊全球樞紐，K-Food前哨站開張
韓國食品巨頭`keyword`農心公司`keyword`於12月23日宣布，已在美國紐約甘迺迪國際機場（JFK）開設其第四家海外「拉麵體驗空間」。此舉劍指全球旅客，旨在將韓國代表性的辛辣美味推向世界舞台的最前線。
根據公司發布的新聞稿，這家韓式麵吧位於JFK機場第一航廈四樓，將提供包括招牌產品「`keyword`辛拉麵`keyword`」在內的各式拉麵與零食。選址於人流如織的國際機場，`keyword`農心`keyword`意在讓各國旅客親身體驗韓國美食的獨特魅力，可謂深謀遠慮。
全球佈局加速，海外營收佔半壁江山
JFK機場店是`keyword`農心`keyword`繼今年4月在祕魯馬丘比丘、6月在日本原宿、8月在越南胡志明市之後開設的第四個海外據點。`keyword`農心`keyword`的海外市場表現強勁，拉麵總銷售額中近半數來自海外，全球化戰略已見成效。
財務數據亦印證了其增長勢頭。今年1月至9月，`keyword`農心`keyword`的銷售額達到`stat`2.63兆韓元（約合17.7億美元）`stat`，較去年同期增長1.9%。目前，公司在美國擁有兩座工廠、在中國擁有四座工廠，持續向全球供應「`keyword`辛拉麵`keyword`」、「`keyword`炸醬麵`keyword`」（Chapagetti）與「`keyword`烏龍麵`keyword`」（Neoguri）等暢銷產品。
從韓劇、K-POP到如今的K-Food，韓國的文化輸出已進入新階段。一碗熱騰騰的拉麵，不僅是果腹之物，更成為文化交流的媒介。農心將機場視為「文化客廳」，讓拉麵成為各國旅客對韓國的第一印象，這正是「美食軟實力」的絕佳體現，其影響力不容小覷。
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