NBC Sports Adopts Nippon TV AI Tracking for Real-Time Vertical Broadcasts
NBC Sports partners with Nippon TV to use viztrick AiDi, an AI tracking tool that crops live sports broadcasts vertically for mobile users in real-time.
The era of rotating your phone to watch sports is ending. According to reports from Nikkei Asia, U.S. broadcaster NBC Sports is set to deploy a specialized AI system from Japan's Nippon Television Network to bridge the gap between traditional TV and mobile viewing. This technology enables the instant conversion of horizontal stadium shots into vertical mobile-friendly clips without human intervention.
The Tech Behind NBC Sports Nippon TV AI Tracking: viztrick AiDi
At the heart of this innovation is viztrick AiDi, an AI tool that utilizes advanced facial recognition to track specific athletes in real-time. Unlike basic cropping methods, this system intelligently identifies the most relevant action on the field and reframes it for a 9:16 aspect ratio, ensuring the player stays centered and the energy of the game remains intact for mobile users.
Meeting the Demand of the Shorts Generation
The move reflects a broader industry shift toward mobile-first consumption. Announced on January 14, 2026, JST, the deal positions NBC Sports as a leader in tech-driven engagement. By catering to the viewing habits of younger audiences who favor TikTok and Reels-style content, broadcasters hope to recapture attention spans that have drifted away from traditional 3-hour long broadcasts.
This content is AI-generated based on source articles. While we strive for accuracy, errors may occur. We recommend verifying with the original source.
Related Articles
DeepSeek continues to tease its V3 and R1 AI model updates through technical papers while launch dates remain unconfirmed amidst semiconductor sanctions.
Meta initiates Reality Labs layoffs 2026, cutting 10% of the division. The company is pivoting from its $70B VR experiment toward AI and mobile-friendly metaverse experiences.
The BMW Neue Klasse M EV 2027 is set to redefine high-performance electric vehicles. Learn how the M division is adapting racing DNA for the new era.
Discover the best shows on Hulu in 2026. From Emmy-record breaker Shōgun to the new Alien: Earth prequel, explore why Hulu's curated lineup is beating the competition.
DeepSeek continues to tease its V3 and R1 AI model updates through technical papers while launch dates remain unconfirmed amidst semiconductor sanctions.
Meta initiates Reality Labs layoffs 2026, cutting 10% of the division. The company is pivoting from its $70B VR experiment toward AI and mobile-friendly metaverse experiences.
The BMW Neue Klasse M EV 2027 is set to redefine high-performance electric vehicles. Learn how the M division is adapting racing DNA for the new era.
Discover the best shows on Hulu in 2026. From Emmy-record breaker Shōgun to the new Alien: Earth prequel, explore why Hulu's curated lineup is beating the competition.