Hupo Series A AI Sales Coaching: Singapore Startup Raises $10M for Global Expansion

Performance isn't just about motivation; it's about the tools that empower it. Singapore-based Hupo just secured $10 million in Series A funding, led by DST Global Partners. The round also saw participation from Collaborative Fund and Goodwater Capital, bringing the total funding to $15 million since its inception in 2022.

Hupo Series A AI Sales Coaching Strategy

Founder and CEO Justin Kim, a veteran of Bloomberg and South Korean fintech giant Viva Republica (Toss), didn't start with sales coaching. Originally launched as a mental wellness platform called Ami, the company pivoted to address a more measurable problem: performance at scale within the Banking, Financial Services, and Insurance (BFSI) sector. Kim realized that in these highly regulated industries, the gap between top performers and others often stems from inconsistent training and feedback.

Winning the US Market in 2026

Hupo isn't just another generic AI layer. Its models are trained on real financial products and regulatory requirements. This domain expertise has allowed them to sign giants like Prudential and HSBC. The company plans to use the new capital to expand into the US in the first half of 2026, targeting distribution-heavy financial models that crave scalable coaching solutions.