甜蜜的惡夢：Dunkin'新工廠「甜甜圈味」24小時籠罩社區，居民崩潰求助
美國麻州居民對Dunkin'新設的甜甜圈工廠發出投訴，指其24小時排放的甜膩氣味已成為「甜蜜的惡夢」。本文探討此事件對居民生活的影響，以及品牌氣味行銷可能面臨的挑戰。
甜甜圈的香氣，竟能成為一場惡夢？這聽來有些不可思議，卻在美國麻州黑弗里爾市（Haverhill）真實上演。當地居民正因知名品牌Dunkin'一座新工廠飄散出的濃郁氣味而苦不堪言。
全天候的「嘉年華氣味」
根據居民們的說法，這股被形容為「炸麵糰和嘉年華會」的甜膩氣味，每日每夜、全天候地瀰漫在社區中，滲透進他們的住家。這種持續不斷的氣味轟炸，已經嚴重影響到居民的生活品質，令人難以忍受。
為了解決這個問題，忍無可忍的居民已將他們的擔憂提交給市議會和衛生稽查員，希望能採取行動，讓他們的生活重回正軌。原本應是令人愉悅的香氣，如今卻演變成一場社區公害。
甜蜜香氣反成品牌負擔？
目前Dunkin'尚未對此事發表官方回應。然而，這起事件無疑對品牌形象構成了潛在威脅。氣味，本是吸引顧客、塑造品牌記憶的重要元素，但當它變得無所不在、甚至侵擾到私人生活時，便可能引發反感，對品牌造成始料未及的傷害。
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