LG Gallery TV Unveiled: A New Rival for Samsung's The Frame
LG enters the art TV market with the new Gallery TV, challenging Samsung's The Frame. Features include the Gallery+ subscription service with thousands of art and gaming visuals.
Samsung's The Frame has long held a monopoly on the 'Art TV' category, but that dominance is now under serious threat. Following recent entries from TCL and Hisense, LG has officially announced its own challenger: the LG Gallery TV.
Harnessing the Gallery+ Service Ecosystem
The new hardware will leverage the Gallery+ service that LG launched earlier this year. According to reports from The Verge, the platform offers thousands of display visuals, ranging from high-end art pieces and cinematic imagery to immersive gaming scenes. Much like Samsung's Art Store, while a limited free tier exists, the full library requires a monthly subscription.
Don't confuse the Gallery TV with the G Series OLEDs (like the LG G5). Although the G Series previously used the 'Gallery' moniker to describe its wall-hugging design, this new model is a dedicated lifestyle product focused on art display.
The Battle for the Digital Canvas
LG's move signals a broader industry shift toward recurring revenue through services. By transforming the TV into a digital canvas that never truly turns 'off,' manufacturers can justify subscription models that extend far beyond the initial hardware purchase. With Samsung having already proven the market's appetite for aesthetic tech, LG's success will depend on how its OLED expertise translates into a convincing art-like experience compared to Samsung's matte-finish LCD approach.
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