26 Games in the Pipeline: Krafton PUBG IP Strategy 2026 Decoded
Krafton announces 26 new games under its PUBG IP strategy 2026, focusing on franchise expansion and a disciplined development framework for global growth.
26 projects are officially in the works. Krafton, the powerhouse behind PUBG, just unveiled a massive roadmap to transform from a game developer into a global franchise empire.
Krafton PUBG IP Strategy 2026: Shifting to a Disciplined Growth Model
According to The Verge, Krafton outlined its vision during a recent town hall meeting, emphasizing a transition toward a "disciplined approach" to building long-term Franchise IPs. The company's goal is to move beyond being a one-hit wonder by nurturing a diverse portfolio of 26 new titles.
The focus for 2026 is twofold: ramping up the development of new potential franchises and accelerating the growth of the existing PUBG IP ecosystem. To support this, the company has spent the past year strengthening its creative leadership and upgrading publishing frameworks.
The Road to a Franchise Empire
This isn't just about quantity; it's about finding the next global phenomenon. Krafton's new framework is designed to identify and "ship" high-potential titles that can sustain long-term player engagement, much like Battlegrounds has done for nearly a decade.
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