2025 Korean ramyeon exports hit record $1.5 billion as 'KPop Demon Hunters' fuels global demand
South Korean ramyeon exports reached a record $1.52 billion in 2025, driven by the global popularity of Netflix's 'KPop Demon Hunters'. Explore the economic impact of K-culture.
South Korea's instant noodle exports shattered records in 2025, surpassing the $1.5 billion mark for the first time. The global obsession with Netflix's animated hit 'KPop Demon Hunters' has transformed a simple pantry staple into a global cultural phenomenon.
Analyzing the 2025 Korean ramyeon exports surge
According to the Korea Customs Service, outbound shipments of instant noodles reached $1.52 billion last year, representing a 21.8% jump from the $1.24 billion posted in 2024. This performance marks the 11th consecutive year of growth since 2014, with an average annual growth rate of 23% over the last five years.
The Netflix Multiplier: From Screens to Supermarkets
The secret sauce behind this year's success is 'KPop Demon Hunters.' The Netflix animated film featured main characters enjoying cup noodles, sparking a worldwide craving. Industry giants aren't wasting the moment. Nongshim recently opened an 'experience space' at JFK Airport, while Samyang Foods is leveraging the hype to launch new tie-in products.
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