K-Pop制霸日本！攻佔2025年Oricon近半榜單，NiziU模式成焦點
日本Oricon公信榜2025年度榜單揭曉，K-Pop藝人強勢攻佔近半席次，創下新紀錄。以JYP旗下女團NiziU為代表的「在地化」策略，正深刻改變日本音樂市場的格局。
日本樂壇的版圖，正在經歷一場劇變。根據日本最大音樂統計網站Oricon（公信榜）發布的2025年度專輯與單曲總銷量排行榜，K-Pop藝人及其相關廠牌的歌手，強勢佔據了近半壁江山。這一成績不僅是數字上的勝利，更象徵著K-Pop在全球第二大音樂市場日本的影響力，已從短暫風潮演變為深耕落地。
「在地化」策略的勝利
根據外媒Soompi報導，此次榜單的成功不僅來自韓國團體，更包括了與K-Pop廠牌合作的藝人。其中最引人注目的，莫過於由JYP娛樂一手打造的日本女團NiziU。該團體雖由全日本成員組成，其訓練、製作到企劃宣傳，卻完全採用了K-Pop的工業化體系。這種「在地化」的混合策略，被視為是成功打入並贏得日本主流市場的關鍵。
為J-Pop市場注入新活水
K-Pop的崛起，正為相對封閉的日本音樂市場帶來新的衝擊與變革。過去長期由J-Pop主導的產業生態，如今面臨著與國際接軌的製作水準和全球化粉絲運營模式的挑戰。業界分析，這不僅是競爭，更可能催生出J-Pop與K-Pop之間更多元的合作與音樂風格的融合。
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