JPMorgan Chase Takes Over Apple Card: A $20 Billion Fintech Shift

A $20 billion migration has begun in the fintech world. Apple announced Wednesday that JPMorgan Chase is the new issuer for the Apple Card, officially ending the tech giant's rocky partnership with Goldman Sachs.

Implications of the JPMorgan Chase Apple Card Transition

The transition isn't an overnight switch. According to Apple, moving the entire portfolio will likely take up to 24 months. While the banking partner changes, the Apple Card will continue to operate on the Mastercard network. For the millions of current cardholders, the experience remains unchanged for now, with rewards and application processes staying the same.

JPMorgan expects the deal to bring over $20 billion in card balances to its Chase unit. Interestingly, the Wall Street Journal reports that Goldman Sachs is offloading this massive portfolio at a $1 billion discount just to exit the consumer lending space.

The Cost of Separation for Goldman Sachs

The breakup is proving expensive for Goldman Sachs. The bank expects a $2.2 billion provision for credit losses in the fourth quarter of 2025 specifically related to this commitment. It's a clear signal of Goldman's retreat from the ambitious retail banking strategy it launched with Apple back in 2019.