Be Forward Africa Used Car Exports Rival Japan's Domestic Giants
Japanese trader Be Forward has established a massive African foothold, with used car sales volumes rivaling Japan's largest domestic players since 2007.
A Japanese online auto trader is quietly dominating the African landscape. Be Forward has built a massive e-commerce foothold across the continent, amassing sales volumes that now rival the biggest players in the Japanese domestic market.
Strategic Be Forward Africa Used Car Exports Expansion
According to reports from Nikkei, Be Forward has operated its digital platform since 2007. Their success stems from price transparency and guaranteed secure shipments—features that have earned immense consumer trust in regions where such reliability was previously scarce.
The trend isn't isolated to used cars. Toyota is reportedly bringing build-your-own trucks to Africa, while Yamaha Motor and Kubota are ramping up efforts to challenge Chinese rivals. Even Asahi is exploring local brewing for its Super Dry brand, signaling a broad strategic shift by Japanese industry toward African growth.
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