2026 Japan New Year Trends: Noto Earthquake Anniversary and the Digital Pivot
Explore the key 2026 Japan New Year trends, from the 2nd anniversary of the Noto Earthquake to PM Takaichi's reform pledges and the historic decline of Nengajo cards.
Japan ushered in January 1, 2026, with a mix of solemn remembrance and a clear drive for reform. While the nation marked the second anniversary of the Noto Peninsula Earthquake, technological shifts are rapidly erasing long-standing traditions like paper New Year cards.
Noto Earthquake and 2026 Japan New Year Trends
As reported by NHK, memorial services were held across the country to honor the victims of the Noto disaster. Emperor Naruhito delivered a New Year’s greeting at the Imperial Palace, praying for the happiness of the people and the nation’s development. Meanwhile, Prime Minister Sanae Takaichi issued a bold New Year’s address, vowing to execute reforms that would create hope and revitalize the economy in what many see as a pivotal year for her administration.
The Record-Breaking Decline of Nengajo
The volume of Nengajo (New Year’s cards) delivered this year hit a record low, a direct consequence of the widespread use of SNS. This shift marks a significant cultural evolution as the younger generation opts for digital greetings over traditional paper mail. On the economic front, the Chairman of Keidanren urged business leaders to maintain the momentum of wage hikes to combat inflation and ensure domestic growth.
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