Meta踢到鐵板：義大利下令暫停WhatsApp封殺ChatGPT等競爭對手AI的政策
義大利競爭管理局下令Meta暫停在WhatsApp上禁止競爭對手AI聊天機器人的政策，主因擔憂其濫用市場主導地位。歐盟執委會也已對此展開調查，監管壓力升級。
一場圍繞著AI聊天機器人入口的戰爭，戰火已燒向歐洲。義大利競爭管理局（AGCM）於12月24日發布命令，要求Meta暫停其在WhatsApp平台上封殺競爭對手AI聊天機器人的政策。監管機構直指此舉可能構成濫用市場主導地位，對新興的AI市場造成無法彌補的傷害。
政策爭議：開放還是封閉？
這項爭議政策源於Meta在今年10月宣布修改其WhatsApp Business API使用條款，該條款原定於明年1月生效。根據新規定，像OpenAI的ChatGPT或Perplexity等通用型AI聊天機器人將被禁止透過API在WhatsApp上提供服務。不過，該政策不影響企業用於特定客服目的的AI機器人。
AGCM認為，Meta的行為「可能限制AI聊天機器人服務市場的生產、市場准入或技術發展，從而損害消費者利益」。對此，Meta辯稱，其API並非為分發聊天機器人而設計，且用戶仍有其他管道使用這些服務。
歐盟擴大調查 監管壓力山大
義大利的行動並非單打獨鬥。事實上，歐盟執委會已於本月早些時候針對同一政策發起調查，顯示整個歐洲經濟區（EEA）對Meta利用其龐大用戶基礎來推廣自家Meta AI並排擠對手的行為，正抱持著高度警惕。AGCM表示，在調查期間，Meta的行為可能對市場競爭造成「嚴重且不可逆轉的損害」，因此有必要祭出緊急禁令。
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