inDrive Super App Strategy 2026: Ads and Grocery Push for Growth

It's the world's second most-downloaded mobility app, and it's coming for more than just your fare. inDrive is aggressively pivoting toward a "super app" model, rolling out advertising across 20 global markets and scaling its grocery delivery business.

Executing the inDrive Super App Strategy 2026

According to TechCrunch, the Mountain View-based firm is deepening its push beyond transport to counter tightening margins in emerging markets. The company has surpassed 360 million downloads, giving it a massive audience for its new advertising vertical. While rivaling giants like Uber, inDrive is leveraging its peer-to-peer negotiation model to sustain growth in price-sensitive regions.

• Ad rollout markets: Mexico, Colombia, Pakistan, Kazakhstan, Egypt, and Morocco.
• Ad formats: Primarily in-app placements during booking and transit through 2026.
• Revenue shift: Ride-hailing now accounts for 85% of revenue, down from 95% a few years ago.

Pakistan as the Frontier for Quick Commerce

Pakistan has emerged as the focal point for inDrive’s capital deployment. Through a partnership with Krave Mart, inDrive is offering delivery of over 7,500 products in as little as 20 minutes. The service provides free delivery on orders above PKR 499 (about $2), aiming to capture the fragmented and informal retail market in major cities like Karachi.