Hyundai Motor 2025 sales performance dips 0.1% amid U.S. tariff hurdles
Hyundai Motor 2025 sales performance slightly dipped by 0.1% to 4.13 million units, hit by U.S. tariffs. The automaker targets 4.15 million units in 2026 with new EV models.
The weight of U.S. protectionism has hit South Korea's automotive giant. Hyundai Motor reported that its global sales for 2025 slipped by 0.1% compared to the previous year, as slowing overseas demand began to bite.
Hyundai Motor 2025 sales performance under review
According to a press release, Hyundai Motor sold 4,138,180 vehicles last year, down from 4,141,959 in 2024. While domestic sales grew by 1.1% to 712,954 units, overseas sales fell by 0.3% to 3,425,226 units, largely due to U.S. import tariffs impacting demand.
| Category | 2024 Sales | 2025 Sales | Change (%) |
|---|---|---|---|
| Domestic | 705,197 | 712,954 | +1.1% |
| Overseas | 3,436,762 | 3,425,226 | -0.3% |
| Total | 4,141,959 | 4,138,180 | -0.1% |
Ambitious 2026 targets and the EV pivot
For 2026, the company set a global target of 4,158,300 vehicles. Hyundai plans to counter trade headwinds by launching the all-new Palisade and the electric Ioniq 9 SUV. It's also betting on new production facilities to optimize its global supply chain.
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