Hyundai and Kia Defy Tariffs with Record 11.3% US Market Share in 2025
Hyundai and Kia achieved a record 11.3% U.S. market share in 2025, selling 1.84 million vehicles despite aggressive tariff measures and trade challenges.
Washington's aggressive tariffs couldn't slow them down. Hyundai Motor Co. and its sister Kia Corp. secured a record-breaking combined market share in the United States in 2025, proving their resilience in a turbulent trade environment. According to Wards Intelligence, the South Korean duo captured 11.3% of the world's most competitive auto market.
Breaking Down the Hyundai Kia 2025 US Market Share
The motor group sold a combined 1.84 million vehicles last year, outpacing general market growth. While total U.S. auto sales grew by 2.4% to 16.23 million units, Hyundai and Kia's sales climbed 7.5%. Hyundai individually held 6.1% of the market with 984,017 units, while Kia maintained 5.2% with 852,155 vehicles.
| Manufacturer | Market Share | Rank |
|---|---|---|
| General Motors | 17.5% | 1st |
| Toyota Motor Corp. | 15.5% | 2nd |
| Ford Motor Co. | 13.1% | 3rd |
| Hyundai-Kia | 11.3% | 4th |
The Hybrid Surge and Local Production Strategy
A massive surge in hybrid vehicle demand acted as a primary engine for growth. Sales of hybrid models skyrocketed 48.8% to 331,023 units. Analysts suggest the group's decision to absorb tariff costs rather than hiking prices shielded them from the impact of new trade barriers. Furthermore, the completion of the Georgia Metaplant allowed the company to pivot away from imports, which fell 4.2% from the previous year.
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