廚餘變黃金：Nest創辦人新創Mill攻入亞馬遜，2027年進駐全美Whole Foods
由Nest創辦人領軍的食物浪費新創Mill，與亞馬遜旗下Whole Foods達成協議，將於2027年全面部署AI智慧廚餘桶，透過數據分析從源頭減少食物浪費與營運成本。
你的廚餘，可能即將成為科技巨擘眼中的黃金。由智慧家居先驅 Nest 共同創辦人麥特・羅傑斯（Matt Rogers）領軍的食物浪費新創 Mill，已與 Amazon 旗下的高階超市 Whole Foods 達成協議。根據 TechCrunch 報導，自 2027年 起，Mill 的商用級智慧廚餘桶將部署於全美所有 Whole Foods 門市。此舉不僅是處理廚餘，更是利用 AI 數據從源頭減少浪費的關鍵一步。
從家庭到賣場：釜底抽薪的銷售策略
Mill 最初以家用廚餘桶切入市場，但羅傑斯表示，進軍商業客戶是公司早已擬定的計畫。他們的企業銷售策略獨樹一幟：讓目標客戶的高階主管先在自己家裡試用產品。他表示：「當我們與理想客戶的高層對話時，我們會說『嘿，在家試試 Mill 吧』，這是激發他們興趣的萬無一失的方法。」事實上，在與 Whole Foods 開始洽談的一年前，該公司許多團隊成員就已是 Mill 的家庭用戶。這種先以消費級產品建立品牌忠誠度，再以此為跳板攻入企業市場的作法，顯然大獲成功。
AI慧眼識「損耗」，變廢為寶
促成此次合作的關鍵，在於 Mill 的 AI 技術。這套系統利用多種感測器，判斷被丟進廚餘桶的食物是否本應還在貨架上。此舉旨在將業界稱為「損耗」（shrink，因浪費或盜竊造成的銷售損失）降至最低。羅傑斯指出，大型語言模型（LLM） 的突飛猛進，讓他們能以極少數的工程師和時間，達成過去在 Nest 時代需要數十名工程師和龐大預算才能達成的成果。除了數據分析，廚餘桶會將廢棄物研磨脫水，大幅降低垃圾掩埋費用，處理後的產物還能作為養雞場的飼料，進一步為 Whole Foods 節省開銷。
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