ENA's 'Honour' Breaks Channel Records with Stellar Debut

3.1% might seem modest by traditional standards, but for ENA, it represents a breakthrough moment. The channel's new mystery thriller Honour has achieved the highest premiere ratings for any Monday-Tuesday drama in ENA's history, marking a significant shift in South Korea's broadcasting landscape.

Swedish Source, Korean Soul

Based on a Swedish series, Honour follows three lawyers confronting a complex mystery. According to Nielsen Korea, the premiere episode captured 3.1% of nationwide viewership—a figure that signals the growing influence of smaller networks in Korea's traditionally big-three-dominated television market.

While Spring Fever maintained its top position in the same time slot, ENA's achievement reflects a broader transformation in how Korean audiences consume content. Cable channels are no longer content to play second fiddle to major broadcasters.

The Streaming Effect

This success comes at a fascinating time for Korean television. Global hits like Extraordinary Attorney Woo and Alchemy of Souls have proven that domestic ratings don't necessarily correlate with international popularity. Some shows that performed modestly on Korean television became worldwide phenomena on Netflix.

ENA's strategy appears to balance both markets. The channel has built credibility with critically acclaimed series like Forest of Secrets and My Liberation Notes, and now Honour demonstrates they can capture domestic audiences too.

Changing Industry Dynamics

The implications extend beyond one show's success. Production companies now navigate a complex ecosystem where traditional broadcasters compete with cable channels, streaming platforms, and international co-productions. Each platform demands different content strategies and audience approaches.

For international viewers, this diversification means more variety in Korean content. Smaller networks often take creative risks that larger broadcasters might avoid, potentially leading to more experimental and niche programming reaching global audiences.