FNC Entertainment variety management end: A 2026 Strategic Pivot

The era of variety show dominance at FNC Entertainment is coming to an end. On January 16, 2026, the agency announced it'll stop managing variety show personalities and broadcasters, marking a significant shift in its business strategy.

FNC Entertainment variety management end: The background

According to the official announcement, FNC held in-depth discussions with its roster of TV personalities before deciding not to renew their contracts. The agency plans to gradually wrap up the division to focus its resources on its core pillars: music and acting. FNC once boasted a legendary lineup including nation's MC Yoo Jae-suk, but it's now prioritizing the development of groups like FTISLAND and CNBLUE.

Realigning with Core Competencies

Industry observers suggest that managing variety stars often yields lower margins compared to the fan-driven music and drama industries. By exiting the variety space, FNC aims to streamline its operations and maximize the efficiency of its global talent export business. This move is seen as a necessary step for the agency to maintain its edge in an increasingly competitive K-culture market.