DoorDash NetSuite Scaling Strategy: How One Platform Powered Global Expansion
Explore the DoorDash NetSuite scaling strategy. Learn how the commerce giant expanded to 40+ countries and integrated AI without costly system migrations.
Scaling from a startup to a global leader often requires painful system migrations. DoorDash skipped the pain and kept the growth. Today, it serves over 50 million consumers in more than 40 countries, all while running on the same Oracle NetSuite foundation it chose back in 2013.
DoorDash NetSuite Scaling Strategy: Flexibility Over Uniformity
Chief Accounting Officer Gordon Lee attributes this success to building a scalable ecosystem. When vendors pushed for a new enterprise platform as deliveries surpassed 1 million, Lee ran the numbers. A migration would cost millions and waste months of focus. Instead, he bet on NetSuite's ability to integrate with any tool, from ERP to HR and sourcing.
AI Strategy: Trusting Internal Data First
As DoorDash looks ahead, it's testing the NetSuite AI Connector. This service supports the Model Context Protocol (MCP), allowing the company to connect its own AI models to NetSuite's secure data. By training AI on private enterprise data rather than public sources, DoorDash avoids disruptive LLM errors while automating complex accounting processes.
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