Disney+ Short-form Video Feed 2026: Taking on TikTok for Daily Engagement

Is Disney+ about to become the new TikTok? In a major pivot to capture the attention of younger viewers who prefer scrolling to sitting, Disney announced at CES 2026 that it's launching a dedicated Disney+ short-form video feed 2026 later this year. According to TechCrunch, the move is designed to boost daily engagement and transform the streaming service into a 'must-visit' daily destination.

Why the Disney+ Short-form Video Feed 2026 Matters

The announcement made on January 8, 2026, signals a shift in how legacy media companies view content consumption. By integrating vertical video natively into the Disney+ app, the company aims to provide a more dynamic and personalized experience. Erin Teague, EVP of Product Management, told Deadline that the feature won't be a "disjointed, random experience" but will instead align with core user behaviors already established on platforms like TikTok and Instagram Reels.

Streaming Convergence and the Gen Z Push

This isn't Disney's first foray into vertical video. Following a successful pilot in the ESPN app last year, the company is scaling the technology to its flagship service. Netflix also launched a vertical feed in 2025, proving that the industry is converging toward a hybrid model of long-form and snackable content. For Disney, the goal is to prevent 'churn'—keeping users in the app even when they don't have time for a full two-hour feature.