Disney Plus Vertical Video Feed 2026 Launch: Streaming Meets Short-Form Discovery

The platform known for 90-minute blockbusters is now embracing the 15-second swipe. Disney+ has announced it'll launch a vertical video feed later this year, signaling a major shift in how users discover content.

The Strategy Behind Disney Plus Vertical Video Feed

According to Deadline, the announcement came during Disney's Global Tech & Data Showcase at CES. The move aims to modernize the interface and cater to younger audiences who prefer quick, scrollable formats. It's not just about repurposing clips; it's about building a unified short-form ecosystem within the flagship app.

Erin Teague, EVP of product management for Disney Entertainment and ESPN, stated that the feed will include original short-form programming, social clips, and refashioned scenes from longer-form episodic titles. "Think all the short-form Disney content you'd want in one unified app," Teague said during the showcase.

A New Chapter for Content Engagement

As users demand more personalized and bite-sized interactions, Disney plans to evolve the experience throughout 2026. This isn't just a gimmick; it's a data-driven decision to increase time-spent on the platform and reduce churn.