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2025-2030 Dietary Guidelines for America: RFK Jr. Declares War on Sugar Amid Saturated Fat Controversy

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RFK Jr. unveils the 2025-2030 Dietary Guidelines for America, declaring war on sugar while facing criticism over red meat recommendations and saturated fat rhetoric.

He's ending one war but starting another, even if the fine print hasn't changed. Health Secretary Robert F. Kennedy Jr. and Agriculture Secretary Brook Rollins unveiled the delayed 2025–2030 Dietary Guidelines for America on Wednesday, sparking immediate backlash over alleged ties to the meat and dairy industries.

Inside the New 2025-2030 Dietary Guidelines for America

The new guidelines, updated every five years, arrived as a concise, citation-free 10-page document with a simple core message: "eat real food." The document takes a hard line against added sugars and highly processed foods, though it lacks a precise definition for the latter. In a shift from previous versions, the 2025-2030 guidelines ditch specific limits on alcohol, instead vaguely directing Americans to simply drink "less."

Most notably, the document beefs up recommendations for protein intake, specifically highlighting red meat. During a White House briefing, Kennedy triumphantly proclaimed that "today, our government declares war on added sugar," signaling a major shift in the administration's public health priorities toward tackling the obesity crisis at its perceived source.

Rhetoric vs. Reality: The Saturated Fat Debate

The most controversial aspect of the announcement involves saturated fats. While Kennedy claimed to be "ending the war on saturated fats," the actual recommendation remains identical to the 2020–2025 version. Americans are still advised to consume no more than 10 percent of their total daily calories from saturated fats. This discrepancy between political rhetoric and the actual text has drawn skepticism from health experts.

Critics argue that the move to increase protein recommendations while softening the stance on saturated fats reflects the influence of powerful meat and dairy lobbyists. The absence of scientific citations in the condensed 10-page report has further fueled concerns that the guidelines are driven more by populism than peer-reviewed science.

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