Kim Yoo-jung and Song Kang Top December Actor Brand Reputation Rankings, Proving 'My Demon' Power
The Korean Business Research Institute has revealed the December actor brand reputation rankings, with 'My Demon' stars Kim Yoo-jung and Song Kang taking the top spots.
The Korean Business Research Institute has revealed its highly anticipated December brand reputation rankings for actors, with Kim Yoo-jung and Song Kang—the stars of the hit K-drama My Demon—claiming the top two spots. The rankings were compiled using data from November 23 to December 23, analyzing 100 actors appearing in dramas, films, and OTT content.
Streaming Stars and Box Office Titans
According to the institute's analysis of media coverage, participation, interaction, and community indexes, Kim Yoo-jung secured the #1 position for December. Her co-star Song Kang followed closely at #2, a testament to the immense global buzz surrounding their ongoing fantasy-romance series.
Meanwhile, veteran actor Jung Woo-sung landed at #3, driven by his powerful performance in the historical blockbuster film 12.12: The Day, which recently surpassed 10 million moviegoers in South Korea. The top 10 list shows a clear blend of talent dominating both streaming platforms and the traditional box office, with stars like Go Yoon-jung (#4) and Cha Eun-woo (#5) also ranking high.
December's Top 10 Actors
1. Kim Yoo-jung 2. Song Kang 3. Jung Woo-sung 4. Go Yoon-jung 5. Cha Eun-woo 6. Hwang Jung-min 7. Kim Hye-soo 8. Lee Young-ae 9. Han Hyo-joo 10. Byun Woo-seok
Actor brand value is no longer solely defined by domestic TV ratings or box office numbers. This month's ranking clearly shows the immense power of global OTT platforms like Netflix. The new metric for stardom is a combination of international buzz and social media engagement, proving that a global streaming hit can catapult an actor's brand reputation to the top.
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