Coupang Unveils $1.17 Billion Compensation Plan Following Massive 2025 Data Breach
Coupang announced a $1.17 billion (1.68 trillion won) compensation plan for 33.7 million customers following a massive personal data breach in South Korea.
A record-breaking $1.17 billion (1.68 trillion won) is on the table. E-commerce giant Coupang has just announced a massive settlement plan following a data breach that compromised information for nearly two-thirds of South Korea's population.
According to the company's announcement on Dec. 29, Coupang will provide 50,000 won in discounts and coupons to each of the 33.7 million affected customers. This includes paid Wow members, regular users, and even former users who've closed their accounts. Payments are set to begin on Jan. 15, 2026.
Coupang Data Breach Compensation Breakdown
The 50,000 won per person isn't a direct cash payout but a bundle of vouchers designed to be used across Coupang's ecosystem. Interim CEO Harold Rogers stated the company aims to transform into one that customers can trust again.
- Coupang E-commerce: 5,000 won coupon
- Coupang Eats: 5,000 won coupon
- Coupang Travel: 20,000 won voucher
- R.LUX (Luxury Beauty/Fashion): 20,000 won voucher
The South Korean government remains skeptical. While Coupang claims a former employee saved only 3,000 accounts, authorities have dismissed this as a "unilateral claim" while a public-private joint investigation continues.
A Timeline of the Crisis
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