Shadow Over the Craze: Pop Mart Labubu Labor Allegations Emerge

Your favorite designer toy might have a dark origin. Pop Mart, the company behind the global Labubu sensation, is facing serious allegations of child labor in its supply chain. According to Reuters on Jan 13, 2026, a labor rights group reported that a supplier in Jiangxi, China, employs underage workers and forces staff into illegal overtime.

Pop Mart Labubu Labor Allegations and Supply Chain Scrutiny

The controversy centers on a factory in Jiangxi that manufactures the famed Labubu dolls. These elf-like figures became a global phenomenon in 2025 after stars like Blackpink's Lisa, Rihanna, and Kim Kardashian were seen with them. However, the report alleges the supplier underpays workers and maintains labor conditions that fall far below legal standards.

Reputational Risk in the Age of Ethical Consumption

For a brand that thrives on lifestyle and pop culture, these allegations are more than a PR headache—they're a financial risk. As Pop Mart expands into Western markets, compliance with ESG standards is non-negotiable. If the claims of unpaid overtime and child labor are substantiated, the company could face import bans or massive boycotts from socially conscious Gen Z consumers.