California Data Broker Delete Act 2026: Giving Power Back to Users
The California Data Broker Delete Act 2026 is now in effect, allowing residents to wipe their personal info from over 500 data brokers with a single request.
They've watched where you eat, how you exercise, and what you buy—all to sell it to the highest bidder. But as of January 1, 2026, Californians have gained a superpower to fight back. One of the nation's strictest privacy laws is now officially in effect, targeting the shadow industry of data hoarding.
How the California Data Broker Delete Act Changes the Game
According to the California Privacy Protection Agency (CPPA), more than 500 companies are actively scouring sources for personal data. These brokers don't just stop at names and emails; they package deep insights into your private life.
- Financial standings and purchase history
- Family situations and household demographics
- Daily habits including eating and travel patterns
The End of Infinite Data Trawling
The nonprofit Consumer Watchdog noted that by 2024, brokers were already trawling automakers, tech giants, and even junk-food chains. The new law provides a centralized mechanism for residents to request that all registered brokers delete their information in one go, rather than contacting each firm individually.
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