字節跳動「豆包」獨占鰲頭:中國AI App大戰,週活躍用戶突破1.55億
根據QuestMobile數據,字節跳動旗下AI應用「豆包」在12月以1.55億週活躍用戶數,穩居中國消費者AI市場龍頭寶座,凸顯科技巨頭與新創公司之間的資源差距日益擴大。
一週內用戶數衝上1.55億人。在中國人工智慧(AI)應用的激烈戰場上,科技巨頭正以壓倒性優勢領先新創公司。根據商業情報服務商QuestMobile週二發布的報告,抖音母公司字節跳動旗下的AI應用程式「豆包」,在12月第二週穩居中國消費級AI市場的龍頭寶座。
巨頭與新創的懸殊差距
QuestMobile的數據清晰地揭示了市場現況。「豆包」的週活躍用戶數高達1.55億,幾乎是排名第二的「DeepSeek」(8156萬)的兩倍。這場短兵相接的競賽中,擁有龐大資金和現有用戶基礎的科技巨頭,顯然已佔據了絕對上風,讓新創公司難以望其項背。
流量入口決定市場格局
儘管中國AI新創公司如雨後春筍般湧現,但在獲取用戶的戰役中卻面臨巨大挑戰。「豆包」的成功,很大程度上歸功於字節跳動強大的分銷通路和生態系。對手難以複製這種透過現有熱門App(如抖音)進行導流的模式。這顯示在目前的市場階段,技術本身固然重要,但掌握流量入口的能力,更是決定勝負的關鍵因素。
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