K-pop Icon BoA Leaves SM Entertainment After 25 Years of History
K-pop legend BoA leaves SM Entertainment after a 25-year partnership. Read about the end of an era and her future as the Star of Asia.
A massive era in K-pop has come to a close. BoA, the legendary "Star of Asia," is parting ways with SM Entertainment after 25 years of partnership. It's a move that marks a significant turning point for both the artist and the agency.
BoA Leaves SM Entertainment: End of a Quarter-Century Partnership
On January 12, 2026, SM Entertainment officially announced that their exclusive contract with BoA concluded on December 31, 2025. After in-depth discussions, both parties agreed to wrap up their long journey, according to the official statement.
Debuting in 2000 at the young age of 13, BoA was more than just a singer; she was a pioneer who opened the doors for the Korean Wave across Asia. SM expressed their deep gratitude to the fans, known as Jumping BoA, and stated it was an "honor" to witness her growth into a world-class artist and producer.
What's Next for the Star of Asia?
While her time with SM has ended, BoA's career is far from over. The agency promised to continue supporting her future endeavors as she seeks new challenges. Industry observers are keen to see whether she will establish her own label or join a new agency to further her creative vision as Kwon BoA.
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