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Bitcoin price drop 2026: BTC slides to $91,000 as crypto selloff deepens

2 min readSource

Bitcoin price drop 2026: BTC falls to $91,000 as XRP and Ether slide. Analyze the impact of MSCI's MicroStrategy decision and Morgan Stanley's ETH ETF.

Crypto markets took a hit on January 7, 2026, as Bitcoin failed to hold its ground despite a mild rally in traditional tech stocks. While the Nasdaq climbed, the digital asset space faced a wave of liquidations that sent prices tumbling across the board.

Bitcoin price drop 2026 and Broad Market Reaction

According to CoinDesk, Bitcoin (BTC) shed 3% of its value within 24 hours, trading at approximately $91,100. The broader CoinDesk 20 Index dropped nearly 4%, with XRP leading the decline with an 8% plunge. This reversal comes after a strong start to the year, catching many traders off-guard.

Even major institutional milestones couldn't stem the tide. Morgan Stanley recently moved to offer a spot ETH ETF, yet Ether (ETH) still slipped 3.6% to $3,165. The decoupling from the Nasdaq, which rose by 0.5%, suggests that crypto-specific risks are currently outweighing broader market sentiment.

MSCI Index Decision and the MicroStrategy Hedge

In a pivotal update, MSCI announced it would not exclude MicroStrategy (MSTR) from its indices for now. While MSTR managed a 1% gain following the news, other Digital Asset Treasury (DAT) stocks like Bitmine Immersion (BMNR) fell by 6%. The market's reaction highlights a cautious stance toward crypto-exposed equities amid falling spot prices.

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