蘋果遭義大利重罰逾9800萬歐元，ATT隱私政策被指「雙重標準」
義大利監管機構因蘋果的「應用程式追蹤透明度」(ATT) 政策對第三方開發者構成不公，判罰蘋果超過9800萬歐元。本文深入解析此案的關鍵爭議與市場影響。
監管鐵拳直指蘋果應用商店
義大利競爭管理局（AGCM）於2025年12月23日宣布，對蘋果公司處以超過 9800萬歐元（約1.16億美元） 的巨額罰款。該機構指出，蘋果濫用其在應用程式商店市場的主導地位，透過其「應用程式追蹤透明度」（App Tracking Transparency, ATT）政策，對第三方開發者施加了不公平的數據收集條款。
爭議核心：對第三方開發者的「過度負擔」
此次罰款的矛頭，明確指向蘋果在2021年推出的 ATT 政策。該政策要求第三方應用程式若要跨平台追蹤用戶數據，必須先後向用戶顯示兩次提示窗以獲取同意。義大利監管機構認為，此舉對開發者構成了「過度繁重的」負擔，其嚴苛程度甚至超過了隱私法規的基本要求。
AGCM強調，這種「不成比例」的條款並未同等應用於蘋果自家的原生iOS應用程式，顯然構成雙重標準，從而扭曲了市場的公平競爭環境。
此案再次凸顯全球監管機構對大型科技平台「守門人」（Gatekeeper）角色的嚴格審查。蘋果以保護用戶隱私為名的政策，被外界視為鞏固自身生態系、打擊數位廣告對手的工具。未來，平台規則的公平性與透明度，將持續成為法律攻防的焦點。
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