AMD Lisa Su AI Hiring Strategy: Prioritizing 'AI-Forward' Talent Over Job Cuts
AMD CEO Lisa Su revealed at CES 2026 that the company isn't slowing hiring due to AI. Instead, they are prioritizing 'AI-forward' talent to boost productivity and market growth.
AI isn't killing jobs at AMD—it's just raising the bar for who gets them. CEO Lisa Su declared at CES 2026 that the artificial intelligence boom hasn't slowed the company's hiring pace. Instead, AMD is aggressively recruiting candidates who "truly embrace" the technology, signaling a shift in how tech giants value human capital.
AMD Lisa Su AI Hiring Strategy Focuses on Augmentation
Speaking with CNBC, Su emphasized that AI is augmenting AMD's capabilities rather than replacing its people. The firm is integrating AI into every facet of its operations—from chip design and manufacturing to testing. This strategic integration allows the company to bring more products to market simultaneously by boosting individual productivity.
We're actually not hiring fewer people. We're growing very significantly as a company, so we're hiring lots of people, but we're hiring different people. We're hiring people who are AI forward.
Rivalry with Nvidia and Labor Market Shifts
As of December 2024, AMD employed roughly 28,000 people worldwide. While Nvidia currently dominates the GPU market with a share of over 90%, AMD's continued growth and hiring spree highlight its ambition to close the gap. This stands in contrast to broader market fears of AI-driven layoffs recently echoed by some Federal Reserve officials.
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