亞馬遜Alexa+戰略升級：2026年整合四大平台，劍指AI超級入口
亞馬遜宣布其AI助理Alexa+將於2026年整合Expedia、Yelp等四大服務平台，用戶可透過語音對話直接預訂飯店、預約服務。此舉標誌著AI助理正朝向「超級應用平台」發展。
亞馬遜（）週四宣布，將為其數位助理「」擴展功能，自2026年起新增與Angi、Expedia、Square及Yelp四大平台的整合。此舉意味著用戶未來將能透過語音對話，直接預訂飯店、獲取居家服務報價，甚至安排沙龍預約。
四大平台加盟，拓展生活服務版圖
根據公司聲明，此次整合旨在將打造成一個無縫的生活服務中樞。用戶可透過與Expedia的串接，以自然語言下達指令（例如：「幫我找芝加哥這個週末可以帶寵物的飯店」），助理便會提供個人化推薦並完成預訂。這四家新夥伴將加入現有的服務陣容，包括Uber（叫車）、OpenTable（餐廳訂位）和Ticketmaster（票務）等，進一步擴大的應用場景。
AI助理平台化：對決傳統應用商店
亞馬遜的策略，反映了整個科技行業將助理「平台化」的趨勢，這與ChatGPT整合外部應用程式的模式如出一轍。其核心目標是讓消費者不必再切換於各種手機App之間，而是透過一個統一的對話介面，即可處理多樣化的線上服務需求，從而簡化用戶體驗。
然而，此模式能否成功，關鍵在於用戶是否願意改變根深蒂固的使用習慣。要說服消費者從點擊App轉向語音對話，驅動的體驗必須做到「即使不比現在更容易，也至少要一樣簡單」。亞馬遜方面透露，在早期使用者中，居家和個人服務（如Thumbtack）已看到「強勁」的互動數據，顯示出潛在的市場接受度，但挑戰依然存在。
此次整合不僅是功能擴增，更是亞馬遜在下一代用戶介面戰爭中的關鍵佈局。它賭的是「對話式AI」將成為聚合所有數位服務的新型態作業系統。誰能掌握這個對話層，誰就能繞過傳統的App生態系，成為用戶通往數位世界的主要門戶。
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