Amazon Fire TV Redesign 2026: 30% Faster UI and AI-Powered Discovery

You shouldn't spend more time searching for a movie than actually watching it. Amazon just announced a massive Fire TV update that's up to 30% faster than previous versions. As streaming libraries explode, the company is stripping away the clutter to get you to your favorite shows in record time.

Amazon Fire TV Redesign 2026: Streamlining the Chaos

The most requested fix is finally here: more apps on the home screen. While users were previously limited to pinning just 6 apps, the new interface offers 20 app slots thanks to resized icons. The layout now features rounded corners and smoother gradients, providing a cleaner, more modern aesthetic that feels less like a billboard and more like a dashboard.

Navigation is now divided into clear categories like Movies, TV, and Sports at the top of the screen. Under the hood, Amazon rewritten the core code, resulting in a performance boost of 20% to 30% on popular devices like the Fire TV Stick 4K Max. The rollout is scheduled to begin in February for U.S. customers.

Alexa+ Intelligence and the Ember Artline Hardware

The redesign isn't just about pixels; it's about intelligence. The new Alexa+ assistant allows for natural language queries and follows up on visual context. You can now ask, "Find me more movies with the same look," while a tile is selected. This AI service will be bundled with Prime or available as a separate subscription.

Alongside the software, Amazon unveiled the Ember Artline TVs. These 4K QLED displays, available in 55-inch and 65-inch options, double as digital art frames when not in use. Starting at $899, they feature a matte finish to reduce glare and offer 10 different frame textures and colors to match your home decor.