Netflix Icon Song Kang Named New Face of POLHAM to Lead Brand Icon 2026 Campaign
Netflix star Song Kang has been named the new brand icon for POLHAM in 2026. Discover how the 'Sweet Home' actor is set to redefine casual fashion and the 'Happy Together' campaign.
From monster-slaying survivor to the face of everyday comfort. Global superstar Song Kang has been officially selected as the new icon for the South Korean casual wear brand POLHAM. The brand representative emphasized that he isn't just a popular actor, but a digital-age influencer who can effectively communicate with modern consumers.
Why Song Kang is the Perfect POLHAM Brand Icon 2026
POLHAM's brand direction for 2026 centers around their slogan 'Happy Together.' According to the brand, Song Kang's friendly yet trendy image aligns perfectly with this vision. The actor has built a massive global following through his diverse roles in Netflix hits such as 'Love Alarm,' 'Sweet Home,' and 'My Demon.'
POLHAM is no stranger to success, having won the Basic Casual grand prize at the Korea First Brand Awards for 3 consecutive years as of 2025. By partnering with a global icon, the brand aims to solidify its position as a leader in the Korean fashion market while expanding its digital presence.
Sophisticated Casuals for All Generations
In 2026, POLHAM plans to showcase sophisticated daily wear that can be enjoyed by various generations. "With his status as an icon renowned across age groups, we will engage more closely with our customers," the brand stated in a press release.
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