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Vintage wooden gift box and modern shopping bags for Boxing Day
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Beyond the Box: Why the World Celebrates Boxing Day on Dec 26

2 min readSource

Explore the origins of Boxing Day on December 26. Learn about Queen Victoria's traditions, the evolution of retail sales, and how different countries celebrate this Commonwealth holiday.

It's not about prizefighting, yet millions are hitting the stores today. From Queen Victoria's servants to modern-day shoppers, Boxing Day remains one of the United Kingdom's most intriguing traditions. Celebrated annually on December 26, it's a day defined by a mix of charity, sport, and retail therapy.

The Mystery of the 'Box'

Historians don't have a single definitive answer for the name, but most point to the church's practice of opening alms boxes the day after Christmas to help the poor. During the reign of Queen Victoria, this evolved as employers gave their servants and workers cash or gifts in boxes, allowing them a day off to visit their own families after working on Christmas Day.

Is the Retail Giant Fading?

Historically, this was the busiest shopping day in the UK. However, the landscape is shifting. Analysts like Bryan Roberts note that while Boxing Day sales were once a rare guarantee of discounts, the rise of Black Friday and online shopping has "diluted" the event. In fact, many experts suggested that by 2025, the concept of a single 'big sale day' would be nearly extinct as prices drop consistently throughout the pre-Christmas run-up.

The holiday also features diverse traditions across the Commonwealth. In Ireland, it's Wren Day, where children carry fake birds for good luck. In some African and Caribbean nations, the name is taken literally with organized prizefighting events, adding a literal punch to the festivities.

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