「拿曝光換免單？」店家反擊網紅「白吃白喝」要求，引爆網路熱議
網紅要求免費招待，反遭店家公開回絕？從飯店、餐廳到攝影師，業者們用幽默方式反擊，引發網路熱議，重新檢視「曝光度」的真實價值。
你的「曝光度」值一頓大餐或一晚免費住宿嗎？隨著網紅（Influencer）經濟興起，要求店家提供免費商品或服務以換取社群媒體曝光的現象層出不窮。然而，越來越多的店家選擇不再沉默，他們用幽默甚至辛辣的方式公開回絕，這些反擊行動在網路上掀起軒然大波，引發了對影響力行銷本質的深刻討論。
失控的「互惠」文化
許多業主都曾收過類似的請求，但有些要求顯然已經跨越了商業合作的界線。一家飯店因不堪其擾，直接宣布「禁止所有部落客入住」，並公開了與一位網紅的對話截圖，該網紅理所當然地要求免費住宿。此舉在網路上獲得大量商家和民眾的支持。
另一則廣為流傳的案例是，一位擁有5萬5千名粉絲的準新娘，試圖要求婚禮攝影師提供免費拍攝服務，卻遭到對方團隊的嘲諷式回絕。攝影師直言：「按讚數無法支付我們的帳單」，這句話道出了許多創作者和商家的心聲。
店家的絕地大反攻
面對這些不合理的要求，商家們不再坐以待斃，而是發起了絕地大反攻。一家冰淇淋店的作法尤其引人注目，他們在店門口掛出告示：
「如果你是網紅，我們收你雙倍價錢。」
這種幽默的反制措施迅速在社群媒體上瘋傳。從餐廳貼出「我們不接受用IG曝光來付帳」的標語，到服裝設計師收到網紅「偉大」的合作提議後啼笑皆非的反應，都顯示出市場對於「曝光」價值的認知，正在發生根本性的轉變。
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