Viral

K-Drama legends Song Hye Kyo and Gong Yoo are finally teaming up. We break down why this is a global event and what it means for the future of streaming.

Park Bo Gum joining OMEGA with George Clooney isn't just news. It's a cultural tipping point. We analyze why it happened and what it means for global luxury.

A fake DLC for the unreleased Hollow Knight: Silksong went viral. We break down why the 'Sea of Sorrow' hoax captivated and tortured a fanbase.

aespa's Winter faced massive fan backlash over dating rumors. We break down the message that flipped public opinion and what it reveals about modern celebrity PR.

Argentina's Javier Milei and Donald Trump's viral CPAC embrace wasn't just a handshake. It's a symbol of a new global political era. Here's why it matters.

A pre-debut photoshoot of KATSEYE's Manon sparked online debate. We break down why the 'scandal' is actually a sign of K-pop's global evolution.

A year-old video of EXO's Suho has sparked a viral 'Sugar Mommy' rumor. PRISM analyzes why this is breaking the internet and what it reveals about fan wars.

One obscure song. Two K-pop megastars. We break down why the Jungkook-Winter dating rumor went viral and what it reveals about modern fan culture.

aespa's Winter is at the center of a viral storm over her behavior with staff. We break down why the clips went viral and what it reveals about the cultural divide in K-Pop fandom.

Netflix's new K-drama 'Cashero,' where money equals superpower, has become a viral sensation. We break down the best reactions and analyze why it's resonating globally.

A wild rumor about EXO's Baekhyun went viral. We break down why it exploded, the best online reactions, and what it says about modern fan culture.

First stills of Kim Hye-yoon and Lomon's new K-drama are out, and the internet is losing it. Here's our analysis on why this is a masterclass in viral marketing.