Viral

Online roasting isn't just memes. It's a complex social signal that reveals the current limits of AI and points to the future of authentic digital engagement.

Viral 'sad food' photos are more than a meme. They're a sign of 'skimpflation,' an experience recession driven by tech and economic pressure. Here's why it matters.

An analysis of why genuine, off-camera celebrity encounters are the most valuable asset in the digital economy, outperforming traditional PR and marketing.

An analysis of the ugly Christmas sweater phenomenon, from its ironic origins to a case study in viral commerce, nostalgia marketing, and the meme-to-merch pipeline.

A new study ranking 'annoying' songs isn't just a pop culture list—it's a blueprint for engineering viral content in the age of AI and algorithms.

Apple TV+ is weaponizing A-list talent and prestige films not just to win subscribers, but to fortify its entire trillion-dollar tech ecosystem.

Ancient rituals were the original growth hacks. Discover how the logic of the Yule Goat can inform modern tech strategy, brand building, and company culture.

Beyond the controversy, Barack Obama's annual list is a strategic masterclass in soft power, brand relevance, and disrupting algorithmic culture. Here's why it matters.

The TikTok Awards are more than a party; they're a strategic move to solidify the platform as a new cultural institution, challenging Hollywood and YouTube.

Analysis of the 'MELANIA' documentary reveals a strategic pivot, turning the First Lady into a DTC media brand and signaling a new era for political power.

Denmark's proposed law gives citizens ownership of their digital likeness. PRISM analyzes why this is a global warning for the AI industry and a new era for data rights.

The rise of meaningful, personal tattoos is not just an art trend. It's a critical signal about the future of identity, authenticity, and personal branding.