K-Culture

The 2025 FUNdex Awards signal a seismic shift. Discover how data, not industry politics, is now defining success and reshaping the future of Korean dramas.

Sooyoung's new drama 'IDOL I' isn't just a romance. It's a key signal of K-Pop's focus on the mature, economically powerful fan, reshaping the industry.

Beyond a simple casting, Block B P.O's role in 'HEARTMAN' reveals the sophisticated IP strategy driving K-Content's global dominance. A must-read analysis.

Fan awards like the 'Bean of Disappointment' are now critical business intelligence, signaling major ROI risks in K-Drama's multi-billion dollar production pipeline.

Min Hee Jin's lawsuit against HYBE is more than a legal dispute. It's a critical stress test for K-Pop's corporate model and the valuation of creative genius.

An ex-SNH48 member's exposé of China's idol industry reveals a broken business model. This is a critical warning for global entertainment.

An analysis of tvN's new K-drama 'Spring Fever,' starring Ahn Bo Hyun, and why it represents a key strategic move in the global streaming wars.

A hit K-Drama's ratings are more than a win for TV. It's a key data signal shaping the global streaming wars and de-risking content investment.

A K-drama about a cynical lawyer is more than entertainment. It's a look into a data-driven, globally optimized content strategy that's conquering streaming.

The backlash against LE SSERAFIM's Sakura isn't just fan drama. It's a critical stress test for HYBE and the entire K-Pop industry's global strategy.

Beyond a viral photo, BLACKPINK Jennie's Instagram strategy signals a major power shift in the K-Pop industry, redefining brand-building and talent leverage.

An attack on a K-Pop idol's smile lines backfired, signaling a major shift in beauty standards and fan power. PRISM analyzes the industry implications.