K-Culture

K-pop band CNBLUE confirms their comeback with '3LOGY,' their 3rd studio album and first full-length release in 11 years, set to drop on January 7, 2026.

SHINee's Onew has revealed the design for his first official solo light stick. The item is set to be released on December 23 at 12 p.m. KST.

The Melon Music Awards 2025 on Dec 20 featured an epic lineup of performances from K-pop's past, present, and future, including G-Dragon, EXO, aespa, IVE, RIIZE, and more.

Korean star Pung Ja's recent weight loss is more than a glow-up. Her rejection of Wegovy for lifestyle changes signals a major shift in the wellness market.

Beyond the courtroom drama, 'Pro Bono' and Jung Kyung Ho signal a strategic shift in K-content. Our analysis on the data-driven evolution of the Korean anti-hero.

An analysis of 'Moon River's' success, revealing how traditional K-Drama broadcasters are leveraging actor IP and hit shows to compete in the streaming wars.

A celebrity photoshoot reveals Korea's strategic investment in next-gen talent and cross-cultural IP. We analyze the K-content machine's new playbook.

Beyond a cute interview, Hyun Bin's comments on fatherhood signal a strategic brand pivot. PRISM analyzes the impact on K-culture and the creator economy.

Hyun Bin's comments on Son Ye Jin aren't just gossip. It's a strategic masterclass in celebrity branding, IP lifecycle extension, and narrative control.

DAY6's 'You Were Beautiful' hitting 100M views reveals K-Pop's untapped evergreen content value & organic discovery. A masterclass in sustained digital growth.

Explore why K-dramas like 'Love Me,' focusing on family trauma and healing, dominate global streaming, offering deep insights for media executives.

A fictional K-Pop group from 'KPop Demon Hunters' hits double platinum in the UK. PRISM analyzes how virtual artists and animated IP are reshaping global entertainment and K-culture's future.