Kim Woo Bin Tops Actor Brand Rankings After Marrying Shin Min Ah
Kim Woo Bin tops the December actor brand reputation rankings after his marriage to Shin Min Ah. See how big data measures star power and who else made the top 3.
Actor has claimed the spot in the December brand reputation rankings for actors, fueled by a surge of public interest following his recent marriage to fellow star . The analysis by the Korea Corporate Reputation Research Institute also placed and at and , respectively.
How Big Data Measures Star Power
According to the Korea Corporate Reputation Research Institute, the ranking was determined by analyzing 155,394,225 pieces of brand big data from 100 actors appearing in dramas, movies, and OTT platforms. The data was collected from November 23 to December 23, measuring consumer brand engagement, media coverage, communication, and community activity.
Kim Woo Bin's brand achieved a total reputation score of 6,124,222. This included a participation index of 1,593,366, a media index of 1,532,593, a communication index of 1,403,873, and a community index of 1,594,390. "Kim Woo Bin’s brand surged to first place following increased consumer interest after marrying Shin Min Ah," the institute stated.
The Runners-Up: Mastery and Momentum
Securing the position, was recognized by the institute for his “mastery in action and emotional acting.” Meanwhile, , dubbed “the icon of seasonal dramas,” landed at , proving his consistent popularity with audiences.
This month's ranking clearly shows how an actor's brand value can be more heavily influenced by personal life events than by a specific project. For Kim Woo Bin, the public narrative of his long-term relationship and marriage to Shin Min Ah acted as its own blockbuster, catapulting his reputation. It's a powerful indicator that in today's market, fans are just as invested in an actor's personal story as they are in their on-screen roles.
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